E-mail Delivery  
NationJob Case Study

Nation Job E-mail Delivery

NationJob was formed back in 1988 as the National Employment Wire Services Corporation (N.E.W.S.). Since the Internet was mostly unknown at that time, they set up computer workstations in college career centers. Job seekers used these work stations to find current national job postings. At its peak, NEWS had over 400 workstation sites in the US and in Europe.

By the mid 90s, “Internet” had become a household word and viable for business. In 1994 NationJob hired Leepfrog to help them offer online services through a protocol called gopher, and to help keep their clients up-to-date on job opportunities. Through this relationship, they became the first job search site to e-mail custom weekly job search updates to job seekers.

Leepfrog’s E-mail Services

With the help of Leepfrog Technologies, NationJob was the first national employment service to provide weekly customized mailings to job seekers. They set the standard and preempted other sites such as Monster, HotJobs, and Career Builder by at least two years.

Leepfrog continues to handle most of the e-mail that NationJob produces.

• We provide the opt-in confirmation e-mail that users receive when they create an account with NationJob.
• We accurately manage and follow up on unsubscribe requests.
• We send out the weekly PJ Scout e-mail. This is a weekly e-mail that notifies users of new job opportunities that match their specifications.
• We provide prompt e-mail support for NationJob’s users.
• We follow up on SpamCop complaints and other problems associated with sending mass e-mails. This keeps NationJob e-mail flowing with a high delivery rate.

In all, we send e-mail to about half of NationJob’s one million users each week. All the mail is generated within three hours. And at NationJob’s request, that e-mail is then delivered gradually over the course of the weekend.

Customized Mail

NationJob customizes e-mail based on each user’s unique preferences. This includes such things as job type, zip code (for job proximity), keyword searching, company filters, and so on. This e-mail is then merged with ads that are managed by the client, and is rapidly created and delivered to the end user. The mail generation engine cranks out over 500 e-mails a second.

Why Leepfrog?

Nationjob has worked with Leepfrog since 1994, and continues to do so because of our competitive pricing, reliable delivery, and unique end-to-end management. Our service just works, week in and week out.

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