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E-Mail Gives way to Instant Messaging
PEW Report Shows Teens Moving from E-mail to Instant
Messaging!
October, 2006 - The future has moved on, and has left e-mail standing next
to phone calls, “snail mail” and other conventional forms of communication
reserved for formality. As teens shift
to Instant Messaging in force, so do the schools trying to recruit them. Two
more schools, the University of South Dakota and Coe College, have joined in
the ranks of schools making that very shift.
To make instant messaging a viable recruitment tool, they've implemented
InstantRapport, Leepfrog's managed instant messenger.
The University of South Dakota recognizes that prospective students prefer
to communicate via instant messaging and believes having that available for
recruitment is crucial. Jama
Christopherson, Assistant Director of Admissions at USD
says, “Our staff is excited to use InstantRapport as a new means of
communicating with prospective students not just in our immediate area but from
around the world. It will be very
helpful to us by connecting our campus with students we often would not have
had contact with.” InstantRapport will
work anywhere for anyone with an Internet connection.
According to PEW’s report on “Teens and Technology”, (07/27/2005), “email is
still a fixture in teens’ lives, but IM is preferred.” Email has maintained its popularity among
the young and the old but as technology changes, teenagers are reserving email
to “talk to old people.” 75% of online
teens use instant messaging with almost half of those using IM daily. Even the adults are following the advancing
popularity of instant messaging, 42% of online adults use the technology.
The Chronicle of Higher Education spoke with Brian Niles, who says, “colleges
need to branch out and find new ways to connect with students. It's not that
they don't read e-mail, it's that they have their own world, and you need to
know how to reach them in that world."
That’s where InstantRapport, a managed instant messenger, comes in!
Instant Rapport is effective for both universities and private colleges,
branching into the admissions, registrar and financial aid offices. It’s not only for incoming students; it’s a
great way to keep communication lines open with existing students and
co-workers. With each department using
Instant Rapport, the easier communication becomes. The product allows you to answer the instant messages that come
to you and also to transfer those visitors to the appropriate department. How often will the admissions office receive
a call that needs to be transferred to the registrar’s office and vice
versa? It happens every day! Our
product will ease your workload and allow you to transfer visitors with a click
of a button.
Leepfrog Technologies, with eleven years of experience, is
known for their solid software designs, outstanding customer service and holds
true to their mission to aggressively serve their clients through the
development of industry leading, relationship building Internet solutions.
For more information on Instant Rapport or Leepfrog Technologies please visit www.leepfrog.com.
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