Robert Morris Launches Leepfrog Custom Blog

What’s it really like to be a student at Robert Morris College (RMC) of Chicago, IL? Prospective students often look to current students to get the straight story, and RMC turned to Leepfrog Technologies to bridge that gap.

Leepfrog Technologies announced today that RMC recently launched its new student blog feature that was created by Leepfrog. This custom blog features the day-to-day experiences of eight RMC students, written in their own words.

A blog, short for web log, is a website to which someone frequently adds text, pictures, and audio or video files. Blogs are often personal (like an online diary), or focused on a particular topic. RMC uses their student blogs, collectively titled “RealLife @ RMC,” as a online diary for current students, and a window into student life.

“Blogs are quickly becoming one of the most effective ways of staying in close contact with targeted audiences,” said Lee Brintle, president and founder of Leepfrog Technologies, “and it has been an exciting process to help RMC realize this custom web application for online recruiting.”

According to the Pew Internet & American Life Project, more than 8 million U.S. adults have created some form of blog, and that number continues to climb.

RMC, the seventh-largest private college in Illinois, is a collegiate institution offering applied education to underserved communities. RMC also currently uses Leepfrog’s online content management system PageLeaf, as well as the managed instant messenger, InstantRapport.