VisitorVector is a hybrid of three distinct tools for improving a call to action; a reliable e-mailing service, an interactive micro-site, and effectiveness-tracking software. It all adds up to an effortless but powerful tool for inspiring people to take a defined course of action, like investing in your business, donating to your institution, paying you a visit, or just looking up certain information on your website.

VisitorVector Benefits

• Hassle Free: Just give us your database of contacts and your message, and we'll take it from there. Using your internal designs, or working through a third party web designer of your choice, we'll produce an attractive micro-site that delivers your message.
• Results you can see: With the effectiveness tracking software you can watch the results of your campaign in real time. You'll know if the VisitorVector produced the desired results.
• Highly targeted: With a micro-site you are addressing a very specific audience about a very specific topic, so you can stay on message and keep your site visitor right there with you.
• Personalized: VisitorVector addresses each person as an individual.
• Data collection: Your VisitorVector micro site can contain a questionnaire for gathering information from visitors.

But, What is it?

VisitorVector is a tool for calling people to take an action. It employs the creative use of several different solutions working together to accomplish this goal. We'll describe it in terms of how you would set it up, and use it.

Step 1: We work together to create a micro-site. This micro-site is relatively small and very focused. Perhaps you want to dedicate a micro-site to getting people to invest in your business (or donate to your institution). The whole micro-site will be focused on that one message: Invest in us. It will show statistics, gains, projections. We'll work with your designers or through a third party designer to create an attractive, single purposed micro-site.

Step 2: Give us your list of opt-in contacts, and the message that you want in your e-mail. The e-mail's purpose is to invite people to your micro-site, so it provides a web link that contains the recipient's name. For example, if you sent a postcard to John Smith it would say "We invite you to visit us at www.company.com/johnsmith." The web address is inviting and easily communicable. When John visits your micro-site, he is personally greeted "Thanks for dropping in, John."

Step 3: Watch the results. With the effectiveness-tracking software, you can see, in real time, how well your investment is working for you. You'll see how many people and what percentage of people are opening their e-mails, visiting your micro-site, filling out any questionnaires you may have included, and other information.

A Case Study

Trinity University in San Antonio, Texas wanted a fast, easy, and interactive way to get prospective students to request information about the opportunities at Trinity. Using VisitorVector Trinity was able to communicate their personal, flexible approach to higher education, showcase the many opportunities that Trinity had to offer, and collect information from visitors. As highly satisfied clients, Trinity continues to work with Leepfrog Technologies to explore how the internet can improve student recruitment.

Christopher J. Ellertson, Dean of Admissions at Trinity University stated, "VisitorVector has performed beyond our expectations. It's been an effective and visible way to position ourselves with prospective students, and has enabled us to collect student information and qualify their interest. With a tracking tool built in, we can actually watch our investment work for us in real-time."

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